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Online selling & marketing

ROI Calculator

Measure how well an investment paid off. Enter the amount you put in and the amount you got back, plus how long you held it, to see the gain, ROI percentage, annualized return and growth multiple.

How to use the ROI Calculator

  1. Enter the amount invested.
  2. Enter the amount returned (value now or sale price).
  3. Enter how many years it took.
  4. Compare the annualized return between options.

Formula

ROI = (return - investment) ÷ investment × 100 CAGR = (return ÷ investment)^(1 ÷ years) - 1

Example

$10,000 that grows to $14,500 in 3 years is a 45% ROI, or about 13.2% a year.

Why annualized return matters

A 45% ROI over 3 years is better than 50% over 6 years. Annualized return (CAGR) lets you compare investments of different lengths fairly.

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Frequently asked questions

Should I include costs?

Yes - fees, maintenance and taxes reduce real ROI.

What is a good ROI?

It depends on risk. The long-run US stock market average is often quoted at around 7-10% a year.

Can ROI be negative?

Yes, when you get back less than you put in.

ROI vs ROAS?

ROAS uses revenue; ROI uses profit.

Results are estimates for planning, not financial advice. Confirm important decisions with a qualified professional. Your inputs stay in your browser and are not sent to Soft2Cloud.

Last updated: November 2026

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