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Online selling & marketing

Shopify Profit Calculator

See the real profit of your online store. Enter average order value, orders per month, product and shipping cost, payment processing, Shopify plan, apps, ad spend and refund rate. Get monthly profit, margin, profit per order, and the break-even ROAS your ads need to hit.

How to use the Shopify Profit Calculator

  1. Enter average order value and orders per month.
  2. Enter product and shipping cost per order.
  3. Add payment fees, plan, apps and ad spend.
  4. Read profit and break-even numbers.

Formula

Profit = revenue - product cost - shipping - payment fees - refunds - plan - apps - ads Break-even ROAS = order value ÷ contribution per order before ads

Example

400 orders of $55 = $22,000 revenue. After product, shipping, fees, refunds and $3,600 of fixed costs, profit is about $7,000 - roughly a 32% margin.

Grow profit, not just revenue

  • Raise average order value with bundles
  • Cut returns with better photos and size guides
  • Track ROAS by campaign and pause losers
  • Negotiate shipping rates as volume grows
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Frequently asked questions

What is ROAS?

Return on ad spend - revenue from ads divided by ad cost.

Shopify Payments fees?

US online card rates are roughly 2.5-2.9% + $0.30 depending on plan.

Does this include sales tax?

No. Sales tax collected is passed to the state, not profit.

What margin is good?

Many healthy e-commerce brands aim for 10-20% net margin after ads.

Results are estimates for planning, not financial advice. Confirm important decisions with a qualified professional. Your inputs stay in your browser and are not sent to Soft2Cloud.

Last updated: November 2026

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